Paddy Power - Masters of Mischief

Bookmakers Paddy Power caused a sensation on the Brit Awards red carpet tonight with their very own Daft Punk lookalikes who, after mingling with pop royalty , surprised onlookers by whipping off their trousers Chippendale style to reveal a fetching pair of Paddy Power’s world famous Lucky Pants. 19.2.14 Pix.Tim Anderson
Bookmakers Paddy Power caused a sensation on the Brit Awards red carpet with their very own Daft Punk lookalikes who, after mingling with pop royalty Pix.Tim Anderson

Masters of Mischief

Love them or loathe them, bookmakers Paddy Power know how to produce a successful PR campaign. CONOR FORREST takes a look at the marketing behind the madness.

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